Posted Sunday, March 17th, 2019
Honored for National Night Out and E-Blast Campaigns
The Morris County Park Commission has been honored by the New Jersey Recreation and Park Association, receiving Agency Showcase Awards for two major accomplishments: its Marketing Campaign for the “National Night Out” event and for its Digital “E-Blast Campaign.”
Lois McClellan, marketing and communications manager for the Park Commission accepted the awards on Feb. 26 at the NJRPA annual awards event in Atlantic City.
“It is an honor to receive these awards on behalf of the Morris County Park Commission,’’ said McClellan. “These awards give recognition to the marketing initiatives designed to increase awareness and invite the community members to participate in these invaluable programs.”
“We are committed to excellence in providing outstanding programming and facilities that offer educational and recreational opportunities which contribute to an enhance quality of life for the community,” she added.
The winning marketing campaign focused on National Night Out, an initiative hosted annually by the Morris County Park Police and the Morris County Park Commission.
The Commission implemented its marketing campaign across multiple platforms, including digital and print media, as well as social media, radio promos, e-blasts, web ads, press releases, and promotional fliers.
Also accepting this award on behalf of the Morris County Park Police was Chief Gabe DiPietro, co-host of National Night Out. “The marketing campaign for this important event, reached our target audience and resulted in an increased attendance of well-over 5,000 residents last summer. This campaign was integral
in creating awareness of the many important community resources.”
The second award presented to Morris County Park Commission was the Digital “E-Blast Campaign,” which garnered 66 percent Open and Click Through Rates, as well as a 44 percent increase in subscribers in 2018. The E-blast Campaign utilized best practices to strengthen brand awareness, and to engage and solidify loyalty among key target audiences.
NJRPA’s awards program honors and identifies dedicated leaders, employees, and volunteers in the field of parks and recreation, and recognizes the state’s outstanding recreation and park agencies for excellence in programming, publicity and facility design.
The goal of the awards program is to focus attention on the achievement of these agencies, to recognize the continuing efforts of staff and volunteers, and to acknowledge support extended by member agencies.