Posted Thursday, August 13th, 2015

The Morris County Tourism Bureau has unveiled a new website that is designed to make it simple and interesting to search for tourist destinations and activities in Morris County, to help draw more out-of-state and out-of-county tourism and to interest Morris County residents in tourism treasures right in their own back yard.  

Morris County Tourism Bureau Unveils New Website -- Makes it Easy and Interesting to
The Willows at Fosterfields Living Historical Park

The new site, which was formally unveiled last night at the Morris County Board of Freeholders’ meeting in Morristown, includes connections to historic sites, arts and culture, outdoors, dining, lodging, shopping, services and organizations, plus a listing of events of interest to residents and visitors.

To view the new site, visit:

“There’s a simple, clear and focused strategy behind a successful tourism site,’’ said Leslie Bensley, Executive Director of the Morris County Tourism Bureau, who briefed the county Board of Freeholders on the website last night.

“The best websites inspire visitors to action, providing the quintessential experience of their destination through crisp visuals, sparse copy and intuitive navigation,’’ she said. “The top tourism-focused sites on the web today achieve results because they inspire, inform and influence the people who use the site.’’

Morris County Tourism Bureau Unveils New Website -- Makes it Easy and Interesting to
Mennen Sports Arena

The Tourism Bureau partnered in the development of the a new website with Paramore Digital, which has designed and developed a website that is a one-stop planning resource and online community for visitors and residents.

The website has a modern, clean and intuitive design, and is built using responsive design for an optimal viewing experience across multiple platforms and devices.

 Paramore custom-developed the site to make it easy to create and manage website content, and made it scalable so it can easily grow as new technologies and services are needed.                             

“This new website draws visitors to major tourism attractions in the county through inspiring and engaging content,’’ said Freeholder Director Kathy DeFillippo. “It should help draw more people to our county to see the great things we have to offer, while giving a boost to our economy.’’

Morris County Tourism Bureau Unveils New Website -- Makes it Easy and Interesting to
The Masterwork Chorus

The new site offers a host of interesting facts on the entire county, including a snapshot tour and history of all 39 Morris County municipalities. Did you know?

  • The story of Butler is written in rubber. The author was Richard Butler, who amassed a rubber manufacturing empire in Butler, forming the Rubber Comb and Jewelry Company in 1876

  • The earliest settlers in Chester came in 1640 when “Black River” established itself as a settlement primarily because of the intersection of two Lenape Indian trails

  • Throughout the nineteenth century, Long Hill was a sparsely populated farming community with centers of activity in the villages of Millington and Meyersville. The latter was named for Kasper Meyer, one of several German immigrant farmers who had arrived here early in the century.                                                                              

Morris County Tourism Bureau Unveils New Website -- Makes it Easy and Interesting to
Whippany Rail Museum

The new site also allows users to “stroll’’ through the Willlowwwod Arboretum, take a tour of the Whippany Railway Museum, view the scenic Berkshire Valley Golf Course and wilderness of Hacklebarney State Park, or “wander through’’ the Morristown National Historical Park. The photos are big and beautiful, the text is easy to read, and the links to helpful sites are plentiful.

The Morris County Tourism Bureau is a “destination marketing organization’’ with a goal of positively affecting the economy of Morris County by promoting the area’s exceptional historic, cultural and recreational opportunities.

Bensley said the organization has been interested in upgrading its website for several years.