Friday, December 30th, 2011
A “Sticker Shock” campaign is getting underway in Morris County aimed at warning adults not to purchase alcohol for anyone under 21.
Morris County Municipal Alliances, along with the Morris County Partners in Substance Abuse Prevention, and Morris County Prevention is Key will be working with liquor stores throughout the county to remind individuals who are over 21 years old that it is illegal to purchase alcohol for individuals who are under the state’s legal drinking age of 21.
Steve Nebesni, Morris County Municipal Alliance Coordinator, said the groups are asking retailers who sell alcoholic beverages to assist them in reducing underage drinking by joining in a Countywide Sticker Shock Campaign.
“Participating retailers will be asked to place stickers on multi-packs of beer, wine and other alcoholic beverages or the bags or boxes used to package the beverages,” Nebesni said. “The stickers remind those of legal drinking age that it is illegal to buy alcohol for anyone under 21.”
One sticker warns that violators can face penalties of up to six months in jail or a $1,000 fine, Nebesni said.
“If that message can “sticker shock” someone into not buying alcohol for a minor, it may help to prevent potential tragedies from occurring,” Nebesni said. The campaign will run from January through February of 2012.
Anyone wanting additional information about the campaign may contact Nebesni at 973-285-6860 or at firstname.lastname@example.org.
Municipal Alliances are community-based volunteer organizations in 34 of the 39 municipalities in the county that coordinate local efforts to combat substance abuse.
The Morris County Partners in Substance Abuse Prevention Coalition works to strengthen families and communities by raising awareness of substance abuse and related issues through collaborative prevention and advocacy initiatives.
Morris County Prevention is Key is a private, non-profit, community based health organization dedicated to the promotion of the health and well being of the Morris County community and the prevention of substance abuse, addiction, violence and related issues.