Monday, June 6th, 2011
The Morris County Board of Chosen Freeholders wants to bring more attention to the transit services that are available in the county.
To do that, the freeholders and the Morris County Division of Transportation have embarked on a direct marketing campaign aimed at households within close proximity to bus stops and train stations.
Nearly 67,000 Transit Awareness Postcards have been mailed to Morris County households within a ¼ mile of a bus stop or one mile of a train station. The postcards direct the recipients to the Division of Transportation website, www.MorrisDOT.org, so they can then use the tools available to decide whether the existing transit services could meet their travel needs.
The freeholders acknowledge that in such a large county as Morris, mass transit is not an option for everyone. However, the board hopes that by making those living closest to bus stops and train stations more aware of those alternatives, bus and rail ridership will increase.
Budget cuts by NJ Transit last year almost eliminated all bus service in the county.
In conjunction with the Transit Awareness Postcards, which were paid for with funds from a federal energy grant, the Division of Transportation produced an updated Transit Guide for Morris County that was distributed to municipal buildings, libraries, colleges, hospitals and not-for-profit agencies.
The Transit Guide contains information about all of the public transportation options that are available within Morris County and the region. An electronic version of the Transit Guide has been posted on the Division website, www.MorrisDOT.org.
Copies of the Transit Guide can also be ordered from the website or by calling the Division of Transportation at (973) 829-8101.